Terminology

Ashlee Sanders : October 3, 2012 2:56 pm : News

Over the past year and a half we’ve provided ideas on budgeting, lead generation, appropriate themes and measuring performance for trade shows and events.

We thought it might be a good idea to circle back and start with some basic terminology, because the greatest ideas in the world might not get you anywhere if you’re unsure where or how to start.

Follow us on Facebook to receive both common and uncommon examples of exhibiting terminology through the end of the year.

Comments are closed

How to have a fun event

Ashlee Sanders : September 7, 2012 7:51 am : News

As long as it is audience appropriate, there is no better way to draw in a crowd at your next trade show or event than making it FUN! The more social your event is, the more likely your customer will feel comfortable, remember your name, and talk about you when the show is over.

Start out by picking a theme then make sure everything is tied together. Pay attention to the details such as:

  • Invitations, mailers and email blasts
  • Give-a-ways, prizes or drawings
  • Exhibitor or staff attire
  • Venue and time of your event
  • Food and beverage choices

Remember, it’s okay to have fun with your job while making it enjoyable for your customer. Follow us on face book to receive examples throughout the month of September.

Comments are closed

Trade Show and Events Budgeting

Ashlee Sanders : August 1, 2012 5:33 am : News

Unfortunately, a lot of companies make the mistake of starting their budgets late – or not at all. Start planning now for 2013 by creating a spreadsheet to track your events and sponsorships. Include estimated costs, final costs, and ROI figures.

If you have such a spreadsheet from last year, use it to forecast your next year’s events and budget information. You may find some shows are no longer worth attending while other shows deserve more of your focus.

Below are some quick tips to help you save some money:

  • Negotiate on space and sponsorships when possible
  • Take advantage of vendor deadline discounts
  • Consolidate shipments and save on drayage expenses
  • Audit invoices to avoid overpayment

Follow us on facebook to receive more budget tips throughout the month of August. And if you need help, please give us a call.

Comments are closed

Dress Code

Ashlee Sanders : July 5, 2012 6:27 am : News

Appearances go a long way in regard to the condition of your booth. An often overlooked detail is the dress code of your exhibiting staff. Have a consistent look that plays into your booths theme.

Be sure to provide your staff guidelines of what is expected of them so there is no question as to what is acceptable. The following should be addressed in details:

  • Dress for the exhibit and the venue
  • Shoes; comfortable but professional
  • Consider your audience
  • Less is more when it comes to makeup and personal accessories

Follow us on Facebook to receive product demonstration ideas throughout the month of July.

Comments are closed

Product Demonstrations

Ashlee Sanders : June 5, 2012 12:10 pm : News

Product demonstrations can be costly when you consider the amount of space they might take, the amount it costs to ship the item(s), drayage and labor expenses involved in handling and the assembly of larger products.

Consider the following options when determining how to best display your products/services:

  • 3D product demonstrations
  • Number of touches (attendees)
  • Exposure in product showcases
  • Impact on budget

Follow us on Facebook to receive product demonstration ideas throughout the month of June.

Comments are closed

Special Events

Ashlee Sanders : May 2, 2012 3:29 pm : News

Special events can take many forms. Arrangements, venue, and agenda can set the tone for your event and make a significant impact on your audience.

Some important questions to consider when you’re planning a special event:

  • Who is the event for?
  • What type of event is it?
  • What is the budget?
  • How and by whom will the event be implemented?
  • What is the timeline for implementation?

Follow us on Facebook to receive additional ideas throughout the month of May.

Comments are closed

Space Selection

Ashlee Sanders : April 2, 2012 6:28 am : News

A prime location can help drive attendees to your booth and increase your visibility to new clients. Plan ahead and give your booth location some thought before signing up.

Be sure to consider the following when completing your booth contract:

  • Consider the shows demographics
  • Know where your competition is located
  • Stay away from walls and corners
  • Try to pinpoint high traffic areas

Follow us on Facebook to receive green ideas throughout the month of April.

Comments are closed

Green Exhibiting

Ashlee Sanders : March 2, 2012 10:00 am : News

The tradeshow and events industry is known for being one of the largest waste industries. After an event is over, thousands of pounds of trash is collected, not just in the exhibit hall but also in hotels. Your company can do its part to limit or eliminate waste by making a few small changes to your current processes.

Some suggestions to help make your exhibit more green:

  • Utilize green certified companies
  • Rent locally
  • Don’t ship excess materials you may not use
  • Utilize electronic communications

Follow us on Facebook to receive green ideas throughout the month of March.

Comments are closed

Trade Show Trends

Ashlee Sanders : February 2, 2012 8:36 am : News

Like any other industry, trade shows go through phases where certain trends determine what type of show you are going to have. It’s important to keep up with what is trending to appeal to your potential customer.

Some of the current trends suggest you should:

  • Simplify your presentation
  • Utilize new technology
  • Have a guest speaker
  • Provide exciting and relevant give-a-ways

Follow us on Facebook to receive trendy ideas throughout the month of February.

Comments are closed

Logistics and Onsite Management

Ashlee Sanders : January 4, 2012 8:00 am : News

Planning ahead will help you in the management and implementation of your trade show or event. By starting early you allow yourself the time to consider all possibilities and to plan for the unexpected as much as possible.

Try to consider all aspects of the following when getting started:

  • Venue
  • Product(s) and accessories
  • Shipping
  • Staffing

Follow us on Facebook to receive onsite management and logistical ideas throughout the month of January.

Comments are closed

Lead Generation

Ashlee Sanders : December 5, 2011 12:25 pm : News

Lead generation is crucial to gaining customers, closing sales and growing your business. Many sales teams excel at obtaining leads but struggle with follow-up, lead management, and tracking closed sales. Important questions to consider when discussing lead generation:

  • How to gain your client’s interest and obtain their contact information?
  • Where the leads will be stored and how they will be distributed?
  • How and when will you follow-up with your potential customers?
  • How will sales be tracked and success be determined?

Have a plan in place before attending an event so your sales team, marketing group and clients know what to expect during and after the show. Follow us on Facebook to receive lead generation ideas throughout the month of December.

Comments are closed

Themes and Promotions

Ashlee Sanders : November 1, 2011 6:51 am : News

Having a dynamic theme or special promotion in your booth at an upcoming event can greatly increase booth traffic and justify your participation for a trade show. However, there are three important things to remember when developing your theme and promotional ideas for your booth:

  • Make it memorable
  • Be consistent
  • Make it relevant to the show and audience

Spirited concepts are a great addition to any event but it’s important to tie those ideas into your message. Follow us on face book to receive theme and promotions ideas throughout the month of November.

Comments are closed

Measuring Performance

Ashlee Sanders : October 9, 2011 10:05 am : News

How does your company measure performance at an event…?

  • By the quantity of booth traffic
  • How many leads or business cards are collected
  • The perception of your business once the show is over
  • The overall return on investment

Your company should be able to answer this question before you decide to exhibit at a trade show or event. The performance goals you set for your company determines what path you should take in the planning stages.

Knowing how to track and what to track will help you determine whether a show is worth returning to.

Follow us on face book to receive performance measurement ideas throughout the month of October.

Comments are closed

Budget Management

Ashlee Sanders : September 9, 2011 8:26 am : News

As we approach the fourth quarter of 2011 one of the most important tasks to focus on is budgeting for 2012. Unfortunately, a lot of companies make the mistake of starting too late or not planning at all which typically results in heavy expenses in the first and second quarter leaving little funding for events later in the year.

Get started now by creating a spreadsheet to track trade shows, events, conferences and sponsorships from the shows you have already attended this year. Include information such as show dates, budgeted cost, final cost, and ROI figures. Once created, use it to forecast your next year’s events and budget information. You may find some shows are no longer worth attending while other shows deserve more of your focus.

In a time when money is tight, planning ahead can be the key to sticking to budget. Below are some quick tips to help your business stay on track:

  • Negotiate on space and sponsorships when possible
  • Take advantage of vendor deadline discounts
  • Consolidate shipments and save on drayage expenses
  • Audit invoices to avoid overpayment
  • Shop around when possible to ensure you are getting the best deals
  • When possible, do it yourself!

Follow us on FaceBook to receive detailed budget tips throughout the month of September.

Comments are closed

Felechia Justice, Exhibitor Magazine

Ashlee Sanders : August 23, 2011 6:09 am : News

Felechia Justice

Felechia Justice, CEO of Eventageous

 

Felechia Justice, the CEO of Eventageous has over 18 years experience in trade show and event management. Most recently Felechia has managed shows and events for GE Security and UTC Fire and Security, both fortune 100 companies.

In early 2011, Exhibitor Magazine interviewed Felechia to gain insight on what type of financial hurdle the event planning industry might be  facing in the upcoming year. To find out more about what Felechia had to say, please visit the link below.

Exhibitor Magazine: New Years Resolutions


 

Leave a response »
« Page 1 »