Special events can take many forms. Arrangements, venue, and agenda can set the tone for your event and make a significant impact on your audience.
Some important questions to consider when you’re planning a special event:
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A prime location can help drive attendees to your booth and increase your visibility to new clients. Plan ahead and give your booth location some thought before signing up.
Be sure to consider the following when completing your booth contract:
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The tradeshow and events industry is known for being one of the largest waste industries. After an event is over, thousands of pounds of trash is collected, not just in the exhibit hall but also in hotels. Your company can do its part to limit or eliminate waste by making a few small changes to your current processes.
Some suggestions to help make your exhibit more green:
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Like any other industry, trade shows go through phases where certain trends determine what type of show you are going to have. It’s important to keep up with what is trending to appeal to your potential customer.
Some of the current trends suggest you should:
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Planning ahead will help you in the management and implementation of your trade show or event. By starting early you allow yourself the time to consider all possibilities and to plan for the unexpected as much as possible.
Try to consider all aspects of the following when getting started:
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Lead generation is crucial to gaining customers, closing sales and growing your business. Many sales teams excel at obtaining leads but struggle with follow-up, lead management, and tracking closed sales. Important questions to consider when discussing lead generation:
Have a plan in place before attending an event so your sales team, marketing group and clients know what to expect during and after the show. Follow us on Facebook to receive lead generation ideas throughout the month of December.
Having a dynamic theme or special promotion in your booth at an upcoming event can greatly increase booth traffic and justify your participation for a trade show. However, there are three important things to remember when developing your theme and promotional ideas for your booth:
Spirited concepts are a great addition to any event but it’s important to tie those ideas into your message. Follow us on face book to receive theme and promotions ideas throughout the month of November.
How does your company measure performance at an event…?
Your company should be able to answer this question before you decide to exhibit at a trade show or event. The performance goals you set for your company determines what path you should take in the planning stages.
Knowing how to track and what to track will help you determine whether a show is worth returning to.
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As we approach the fourth quarter of 2011 one of the most important tasks to focus on is budgeting for 2012. Unfortunately, a lot of companies make the mistake of starting too late or not planning at all which typically results in heavy expenses in the first and second quarter leaving little funding for events later in the year.
Get started now by creating a spreadsheet to track trade shows, events, conferences and sponsorships from the shows you have already attended this year. Include information such as show dates, budgeted cost, final cost, and ROI figures. Once created, use it to forecast your next year’s events and budget information. You may find some shows are no longer worth attending while other shows deserve more of your focus.
In a time when money is tight, planning ahead can be the key to sticking to budget. Below are some quick tips to help your business stay on track:
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Felechia Justice, CEO of Eventageous
Felechia Justice, the CEO of Eventageous has over 18 years experience in trade show and event management. Most recently Felechia has managed shows and events for GE Security and UTC Fire and Security, both fortune 100 companies.
In early 2011, Exhibitor Magazine interviewed Felechia to gain insight on what type of financial hurdle the event planning industry might be facing in the upcoming year. To find out more about what Felechia had to say, please visit the link below.
Exhibitor Magazine: New Years Resolutions
