Eventageous

Special Events

Ashlee Premo — Wed, 02 May 2012 23:29:07 +0000

Special events can take many forms. Arrangements, venue, and agenda can set the tone for your event and make a significant impact on your audience.

Some important questions to consider when you’re planning a special event:

Who is the event for?
What type of event is it?
What is the budget?
How and by whom will the event be implemented?
What is the timeline for implementation?

Cathy Brennan, DataBanque

Ashlee Premo — Wed, 18 Apr 2012 19:52:16 +0000

I have been working trade shows for 30 years now. The level of detail that goes into a successful show requires that a diligent, dedicated professional manage the experience from start to finish. I have seen that person in Felechia Justice of Eventageous. Felechia tirelessly tracks every last detail of the show to make sure that her clients’ marketing dollars are effectively spent. She knows better than anyone I’ve met that it’s not just about “showing up!”

Cathy Brennan
Director of Business Development
DataBanque
412-548-4015

Space Selection

Ashlee Premo — Mon, 02 Apr 2012 14:28:20 +0000

A prime location can help drive attendees to your booth and increase your visibility to new clients. Plan ahead and give your booth location some thought before signing up.

Be sure to consider the following when completing your booth contract:

Consider the shows demographics
Know where your competition is located
Stay away from walls and corners
Try to pinpoint high traffic areas

Green Exhibiting

Ashlee Premo — Fri, 02 Mar 2012 18:00:31 +0000

The tradeshow and events industry is known for being one of the largest waste industries. After an event is over, thousands of pounds of trash is collected, not just in the exhibit hall but also in hotels. Your company can do its part to limit or eliminate waste by making a few small changes to your current processes.

Some suggestions to help make your exhibit more green:

Utilize green certified companies
Rent locally
Don’t ship excess materials you may not use
Utilize electronic communications

Trade Show Trends

Ashlee Premo — Thu, 02 Feb 2012 16:36:26 +0000

Like any other industry, trade shows go through phases where certain trends determine what type of show you are going to have. It’s important to keep up with what is trending to appeal to your potential customer.

Some of the current trends suggest you should:

Simplify your presentation
Utilize new technology
Have a guest speaker
Provide exciting and relevant give-a-ways

Logistics and Onsite Management

Ashlee Premo — Wed, 04 Jan 2012 16:00:22 +0000

Planning ahead will help you in the management and implementation of your trade show or event. By starting early you allow yourself the time to consider all possibilities and to plan for the unexpected as much as possible.

Try to consider all aspects of the following when getting started:

Venue
Product(s) and accessories
Shipping
Staffing

Lead Generation

Ashlee Premo — Mon, 05 Dec 2011 20:25:31 +0000

Lead generation is crucial to gaining customers, closing sales and growing your business. Many sales teams excel at obtaining leads but struggle with follow-up, lead management, and tracking closed sales. Important questions to consider when discussing lead generation:

How to gain your client’s interest and obtain their contact information?
Where the leads will be stored and how they will be distributed?
How and when will you follow-up with your potential customers?
How will sales be tracked and success be determined?

Have a plan in place before attending an event so your sales team, marketing group and clients know what to expect during and after the show. Follow us on Facebook to receive lead generation ideas throughout the month of December.

Themes and Promotions

Ashlee Premo — Tue, 01 Nov 2011 14:51:44 +0000

Having a dynamic theme or special promotion in your booth at an upcoming event can greatly increase booth traffic and justify your participation for a trade show. However, there are three important things to remember when developing your theme and promotional ideas for your booth:

Make it memorable
Be consistent
Make it relevant to the show and audience

Spirited concepts are a great addition to any event but it’s important to tie those ideas into your message. Follow us on face book to receive theme and promotions ideas throughout the month of November.

Measuring Performance

Ashlee Premo — Sun, 09 Oct 2011 18:05:33 +0000

How does your company measure performance at an event…?

By the quantity of booth traffic
How many leads or business cards are collected
The perception of your business once the show is over
The overall return on investment

Your company should be able to answer this question before you decide to exhibit at a trade show or event. The performance goals you set for your company determines what path you should take in the planning stages.

Knowing how to track and what to track will help you determine whether a show is worth returning to.

Christy Haycraft, UTC Fire & Security

Ashlee Premo — Fri, 09 Sep 2011 17:12:04 +0000

I’ve had the pleasure of working with Felechia in a number of different gatherings. From the very small single table show to the vast expanse of international shows, customer events and conventions, her expertise shines over others. She is a very detailed person and settles for no less than excellence. Operating with a sense of calm in the midst of very stressful turbulent situations, Felechia maintains her nature of class, addresses the issue head on, resolves it, and returns to the task at hand without skipping a beat. She is able to provide the best available while remaining on time and in budget.

If you are interested in growing your business, portraying excellence in your company’s image, hosting an event that is worry free from your perspective, Felechia is the choice. I recommend her wholly and completely without reserve as the best in her field. Choosing her is a choice for success.

Christy Haycraft

National Integrator Manager

UTC Fire & Security

405-409-0277