Eventageous

Trade Show Trends

Ashlee Premo — Thu, 02 Feb 2012 16:36:26 +0000

Like any other industry, trade shows go through phases where certain trends determine what type of show you are going to have. It’s important to keep up with what is trending to appeal to your potential customer.

Some of the current trends suggest you should:

Simplify your presentation
Utilize new technology
Have a guest speaker
Provide exciting and relevant give-a-ways

Logistics and Onsite Management

Ashlee Premo — Wed, 04 Jan 2012 16:00:22 +0000

Planning ahead will help you in the management and implementation of your trade show or event. By starting early you allow yourself the time to consider all possibilities and to plan for the unexpected as much as possible.

Try to consider all aspects of the following when getting started:

Venue
Product(s) and accessories
Shipping
Staffing

Lead Generation

Ashlee Premo — Mon, 05 Dec 2011 20:25:31 +0000

Lead generation is crucial to gaining customers, closing sales and growing your business. Many sales teams excel at obtaining leads but struggle with follow-up, lead management, and tracking closed sales. Important questions to consider when discussing lead generation:

How to gain your client’s interest and obtain their contact information?
Where the leads will be stored and how they will be distributed?
How and when will you follow-up with your potential customers?
How will sales be tracked and success be determined?

Have a plan in place before attending an event so your sales team, marketing group and clients know what to expect during and after the show. Follow us on Facebook to receive lead generation ideas throughout the month of December.

Themes and Promotions

Ashlee Premo — Tue, 01 Nov 2011 14:51:44 +0000

Having a dynamic theme or special promotion in your booth at an upcoming event can greatly increase booth traffic and justify your participation for a trade show. However, there are three important things to remember when developing your theme and promotional ideas for your booth:

Make it memorable
Be consistent
Make it relevant to the show and audience

Spirited concepts are a great addition to any event but it’s important to tie those ideas into your message. Follow us on face book to receive theme and promotions ideas throughout the month of November.

Measuring Performance

Ashlee Premo — Sun, 09 Oct 2011 18:05:33 +0000

How does your company measure performance at an event…?

By the quantity of booth traffic
How many leads or business cards are collected
The perception of your business once the show is over
The overall return on investment

Your company should be able to answer this question before you decide to exhibit at a trade show or event. The performance goals you set for your company determines what path you should take in the planning stages.

Knowing how to track and what to track will help you determine whether a show is worth returning to.

Christy Haycraft, UTC Fire & Security

Ashlee Premo — Fri, 09 Sep 2011 17:12:04 +0000

I’ve had the pleasure of working with Felechia in a number of different gatherings. From the very small single table show to the vast expanse of international shows, customer events and conventions, her expertise shines over others. She is a very detailed person and settles for no less than excellence. Operating with a sense of calm in the midst of very stressful turbulent situations, Felechia maintains her nature of class, addresses the issue head on, resolves it, and returns to the task at hand without skipping a beat. She is able to provide the best available while remaining on time and in budget.

If you are interested in growing your business, portraying excellence in your company’s image, hosting an event that is worry free from your perspective, Felechia is the choice. I recommend her wholly and completely without reserve as the best in her field. Choosing her is a choice for success.

Christy Haycraft

National Integrator Manager

UTC Fire & Security

405-409-0277

Paul Stoupa, Edwards Security

Ashlee Premo — Fri, 09 Sep 2011 17:10:11 +0000

Felechia Justice is a professional that understands all aspects of Trade Show, Event and Conference management.She has proven time and time again that events can exceed expectation without exceeding budgets. I’m very impressed with Felechia’s ability to respond to last minute needs promptly and effectively…with a smile. Felechia is always in control because she has excellent rapport with the event management. A terrific person to work with!

Paul Stoupa

Manager – National Programs UTC Fire & Security

Edwards – EST

A UTC Fire and Security Company

402-691-0905

Budget Management

Ashlee Premo — Fri, 09 Sep 2011 16:26:27 +0000

As we approach the fourth quarter of 2011 one of the most important tasks to focus on is budgeting for 2012. Unfortunately, a lot of companies make the mistake of starting too late or not planning at all which typically results in heavy expenses in the first and second quarter leaving little funding for events later in the year.

Get started now by creating a spreadsheet to track trade shows, events, conferences and sponsorships from the shows you have already attended this year. Include information such as show dates, budgeted cost, final cost, and ROI figures. Once created, use it to forecast your next year’s events and budget information. You may find some shows are no longer worth attending while other shows deserve more of your focus.

In a time when money is tight, planning ahead can be the key to sticking to budget. Below are some quick tips to help your business stay on track:

Negotiate on space and sponsorships when possible
Take advantage of vendor deadline discounts
Consolidate shipments and save on drayage expenses
Audit invoices to avoid overpayment
Shop around when possible to ensure you are getting the best deals
When possible, do it yourself!

Felechia Justice, Exhibitor Magazine

Ashlee Premo — Tue, 23 Aug 2011 14:09:34 +0000

Felechia Justice, CEO of Eventageous

Felechia Justice, the CEO of Eventageous has over 18 years experience in trade show and event management. Most recently Felechia has managed shows and events for GE Security and UTC Fire and Security, both fortune 100 companies.

In early 2011, Exhibitor Magazine interviewed Felechia to gain insight on what type of financial hurdle the event planning industry might be facing in the upcoming year. To find out more about what Felechia had to say, please visit the link below.

Exhibitor Magazine: New Years Resolutions